31 Rue Cambon: Chanel Magazine

While Barneys gets to go t of the day in ditant a blog, the House of Chanel launched as she her first magazine: 31 street Cambon. Prf rant paper glac to virtual pages, Karl Lagerfeld thinks once more against the tide, which conf re his new fad one attraction undeniable ind…

We knew already The Manifesto of YSL, it will now count with 31 street Cambon by Chanel. of it, like the glossy Chanel will be not sold but distributed free of charge within the international points of sale of the brand.

To develop this new project, Karl Lagerfeld is associated with the very founding Purple hype, Olivier Zahm, has that he has delegated the art direction of the magazine. Given the quality graphic sign releases Zahm, there is little doubt that the 31 street Cambon will be up to all the expectations.

In lan ant its own paper, Chanel is part of the line of the actors of the market mode having decided to combine sales and information. Thus, if Net– wear has developed on its web page a consequent editorial section, Urban Outfitters said long a catalog in magazine form, whereas at H & M you can d cover the latest res info and looks fashion (made by H & M) flipping through their publication online.

If this lange of genres allows brands to enhance their image, it has also the advantage to cover their tracks, guiding filigree customers/readers on the path to purchase (without rushing them or give them the impression of being victims of an aggressive advertising). This kind of issues is indeed often constitutional topics on the brand and its products, but also described carrying on my more or less close; the idea both him conf rer looks of a magazine and thus removing the spectrum of d works commercial too obvious.

Rest know so the 31 Rue Cambon will take more an Acne Paper path (know a sublime smaill inspirations book ries photo and interviews of professionals who are experts in their field) or if it will be lost among the many j d consumer magazines. To get the answer, it will be enough soon to cross the threshold of a Chanel boutique, in order to capture the essence of this o n “m dia” potentially influential…

EDIT: After in touch with the Press Office of Chanel, things get pr particulary: 31 street Cambon will be much more a catalog than a magazine, will deal exclusively with Chanel and will be distributed mainly to customers in the House. As know if there is a second, the question remains unresolved.

 

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