After jou beautiful asleep during several years, Carven claw, given to the taste of the day the t last gr this at the talent of the discreet – but apparently inspired – Guillaume Henry, made new en tiller wanted fashionistas…
If it’s today’s sea of Maria Luisa Poumaillou admiration (who believes that the claw is currently one of the only combine reasonable price and creativity l ch e), Carven positioning is not always t of the most accessible. its goals, the House of Carven d was indeed more couture than pr-t – wear…
After having taken courses in fine arts and finished aupr s apprenticed to his beau-en re architect, Carmen de Tommaso decided in 1944 to launch his claw, which will be called Carven (contraction of his first name and the last name of her aunt, Boyriven). Concept: dress women small and Petite, so struggling find clothes making them truly worth.
Wanting to be more pragmatic that alambiqu’re and looking for before all the comfort and the l gance, EPS such Siu by Carmen de Tommaso are quickly fly serving of women, who find this fra making display at Carven often takes designers of at that time.
Tell cr creative no h site not upset the codes, either by being much more friendly and accessible that its confreres or preferred giant cutting frills. The young woman created an easy mode live on a daily basis, a concept that his g n ration is also advocating.
Always guided by m me concern of pragmatism, she tough regularly especially its sportswear collections, if it does not offer a few centimeters lifesaving very small silhouettes through scholarly impact of cutting.
E travel enthusiast, she performs several times around the world, which it takes many sources of inspiration. It is thus one of the first inject the printed African and Indian – including the famous batik – his creations. Also inspired many techniques of embroidery that she d covers over its p r grinations.
The Carven claw wants to be so young, dynamic, in tune with its time and naked d e of fantasy. Carmen Tommaso no h site indeed not sewing her dresses in a Dapper pink vichy and make the Green and white stripes one of his trademarks. like her colleagues, she launched also a few perfumes (“My claw” in 1946 and “tivier V” in 1957), fra ches notes are only accentuate the l g re and re home primesauti aura.
The years 50-60 mark e the glory of Carmen Tommaso apog: his creations, as comfortable as espi rules, snapped. His style is so unanimously appr above that we order him many uniforms, from that of the contract those various companies has airlines. Finally, it is she who will be chosen to draw the e husband of the future madame Giscard d’Estaing dress…
That said, over time, home penalty stay in tune with his time. Little by little his success d cro t, forcing him soon close its activity to measure. It will then be r e several times, until the SCM group is ultimately the acquisition in 2008, with project to revive this claw to the potential then inexploit.
They then recruit a young designer, Guillaume Henry, who directed the Givenchy studio two years during (just beforeRiccardo Tisci), front to work for the c t s of Serge Cajfinger at Paule Ka. Discreet and humble, it receives to setpoint of not to worry about the former high-end of Carven and just to dress up the wife today using DNA chic and lightweight which aur ole still home.
Rather that delve into the archives of this last, Guillaume Henry prefer then inspired perfumes of the brand, including the fumes ultra fra ches is av rent for her ultra inspiring. His first collection is d clinera so around micro lengths, small volumes that inspire girls of Blier or Chabrol films.
He also voluntarily forgets to quote some old strengths of the brand, like the green stripe, too dat e his eyes.
Between positioning commercial assum – skirts have two lengths, while the production is based in Eastern Europe – and creator fully surely want the rebirth of a claw irr irreproachable level style, Carven trace since last summer, his own way.This last indeed offers young women a way worthy of the name, and compatible with their budget rates.
Just like Carmen Tommaso before him, Guillaume Henry arrived so design a cloakroom in match with the modern and active of his woman time. A uplift salu r e by the entire profession, buyers to the r mode dactrices. Next steps: the opening of the “first” shop Carven in January and the Organization of a wire at the next Paris fashion week …
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