Chanel – Paris Shanghai

Practitioner rite of luxury marketing, Karl Lagerfeld arrived this time still transform its pre-fall event non-standard wired. PR feels Shanghai, the collection was indeed pr ceda short mtrage – dedicated to the dreams Asian of Coco Chanel – to cin film ambitions…

While some simply wave shooting on white background for the launch of their pr – collections, Karl Lagerfeld didn’t h site not treat these latest as a means of communication to share whole, allowing him to sit still more the aura of Chanel around the world.

Thus, the opportunity of his wire “M third of Art” (who co coincides with the opening of a store in Shanghai) the maestro of the rue Cambon has, as a first step, cr buzz LAN ant a mini site  di preparation of the collection, then managed a nice shot to shine through – at the opening of the shop – a mini fiction trying to compete with some passages of “Coco before Chanel”.

Project outdoor with for arri re-plan skyscrapers of the Chinese storyed, test film of Karl dleave her speechless the floor of Very Important People who have t friendly event. “Paris-Shanghai” is a large-scale project no longer have much do with its pr d predecessor “Paris-Moscow”. The projection of Thursday night indeed lifted the veil on a short m film of 22 minutes to the horns slabord, MP4 to make you the silent film of 10 minutes presented in the Russian capital…

By increasing considerably the li to the project budget, presumably without too much risk that Karl Lagerfeld had ambition inavou e to design a small masterpiece. However, if one cannot deny the quality aesthetic tick of Paris-Shanghai, is significantly less fan of the cartoonish look of Coco Chanel relationship with the various protagonists. Sc don’t do it pn be at Chinese workers – who does curling the seventh me sky when she offers them Chanel jackets – so nothing to cringe…

In addition, if it is dangerous to put in sc not an ic don’t such as Gabrielle Chanel, it seems almost suicidal to lend an imaginary speech. The rendering cannot annoy purists and tarnish the myth – necessarily blur – incarnated by Coco Chanel…

Gallery

chanel-pre-fall-2010-31

chanel-pre-fall-2010-31

Source: nitrolicious.com

Kendall Jenner stars in Chanel’s airport-themed Paris …

Kendall Jenner stars in Chanel’s airport-themed Paris ...

Source: www.dailymail.co.uk

Lily-Rose Depp hangs out with Yoga Hosers cast at the …

Lily-Rose Depp hangs out with Yoga Hosers cast at the ...

Source: www.dailymail.co.uk

Chanel

Chanel

Source: www.slideshare.net

Nicola Peltz

Nicola Peltz

Source: celebmafia.com

Lily-Rose Depp clarifies sexuality in joint interview with …

Lily-Rose Depp clarifies sexuality in joint interview with ...

Source: www.dailymail.co.uk

Lily-Rose Depp hangs out with Yoga Hosers cast at the …

Lily-Rose Depp hangs out with Yoga Hosers cast at the ...

Source: www.dailymail.co.uk

Top Architects: Peter Marino Has Redefined Modern Luxury …

Top Architects: Peter Marino Has Redefined Modern Luxury ...

Source: covetedition.com

The British Ghost Town in the Middle of China

The British Ghost Town in the Middle of China

Source: www.cntraveler.com

Peter Marino Interiors, a luxurious Interior Design Portfolio

Peter Marino Interiors, a luxurious Interior Design Portfolio

Source: www.milandesignagenda.com

Barbara Palvin, Hannah, Elsa Hosk, Josephine, Hailey …

Barbara Palvin, Hannah, Elsa Hosk, Josephine, Hailey ...

Source: celebmafia.com

Barbara Palvin, Hannah, Elsa Hosk, Josephine, Hailey …

Barbara Palvin, Hannah, Elsa Hosk, Josephine, Hailey ...

Source: celebmafia.com

Vintage Magazine Covers

Vintage Magazine Covers

Source: stephanielscheng.wordpress.com

“Barbie Story” by Michel Tréhet

“Barbie Story” by Michel Tréhet

Source: www.micheltrehet.com

Sexy Anri Sugihara is back on Red Flava!

Sexy Anri Sugihara is back on Red Flava!

Source: www.pinterest.fr

珠宝品牌卡地亚Cartier巴黎新浪潮系列广告大片_卡地亚(Cartier)品牌圈_圈子-中国时尚品牌网

珠宝品牌卡地亚Cartier巴黎新浪潮系列广告大片_卡地亚(Cartier)品牌圈_圈子-中国时尚品牌网

Source: q.chinasspp.com

An enamel and glass dragon brooch from Chanel’s 2010 …

An enamel and glass dragon brooch from Chanel's 2010 ...

Source: pinterest.com

Little Black dress takes on thigh-high black leather boots …

Little Black dress takes on thigh-high black leather boots ...

Source: www.pinterest.com

The Paris School of Fashion

The Paris School of Fashion

Source: www.istitutomarangoni.com

Josephine Skriver Bilder und Fotos

Josephine Skriver Bilder und Fotos

Source: www.gettyimages.de