In the Future, Armani Renounces Fur

For decades, Giorgio Armani (81) is one of the largest and most prestigious designers. Now the Italian has made a decision that should please animal lovers worldwide: in the future no real fur is used more in the Collections.

Lauren – all without Hugo Boss, Stella McCartney, Calvin Klein, Tommy Hilfiger and Ralph their designs become real fur. Now follow also Armani. Company founder and fashion designer Giorgio Armani the historic step announced in a statement.

Those were the days: here an image from the Armani couture collection 2006 in the future are take care of animal skins on the Armani catwalk

There are real alternatives
“I am pleased to announce that the Armani Group has committed to abandoning the use of real fur in their collections”, so the words of the fashion legend. Today, there are enough real alternatives that make unnecessary the cruel practices of animals thanks to technological progress. Long this process had been followed by the Italians, now you make the next move and focus more on environmental and animal protection. Already in the autumn winter collection in 2016, fur and rabbit fur of the past belong to.

Design legend Giorgio Armani has yielded to public pressure and the spirit of the times

Giorgio Armani sets trends
The decision is the result of the collaboration between Armani and the Fur Free Alliance (FFA), a coalition of many animal protection organizations. FFA Chairman John Vindig said in a statement: “Mr Armani is a major trendsetter in the fashion world for years and his latest announcement proves that compassion and innovation are the future of fashion.” Whether other large luxury houses such as Gucci, Prada or Fendi soon join the new trend? Hope it would be.