Pend as much of a blog has a brand (or other economic models) was not necessarily logical some years ago. As much this order is starting to get a reference that is proven.
The projects that follow this new model start from a natural observation, often done after a careful observation of the environment.
This was also the case Giotho, who after having Verygoodlord founded in 2012 wanted to attack the march of the shirt, giving it a personal touch that was missing was the offer, in particular with a casual offer me liked a lot.
I Giotho: Creative Brand Issue of Experience
Giotho is founded by Arnaud Chanteloup: passion and expertise on men’s fashion comes not only from his blog but an ancient taste and a child’s curiosity.
It is in 2011 that Arnaud, internship in a law firm, decided to launch Good Lord facing two observations: it begins with a tumblr that addresses both of style advice, but wants a little Lifestyle with alcohol sections and especially shaving (many very qualitative articles deal with this on Good Lord).
Articles testing and style tips are probably there with JamaisVulgaire and BonneGueule among the most comprehensive and most informative.
“We feel in structuring both articles and a beautiful site rigor to which the lawyer founder of training is probably not foreign. ”
The art of getting by
But this rigor is also associated with a real energy resourcefulness of the two founders who built their site themselves (and thus learned everything taught himself the intricacies of SEO to the know-how and creativity to manage Photoshop, Indesign or do video editing).
Found elsewhere on youtube VeryGoodLord several video vlog with a great job of editing, and videos of relevant and concise advice:
In short, I fully reflected in this spirit that I advocated in this article on Medium, which reconciles sense of resourcefulness and research quality.
2 Giotho Site
All this work and experience accumulated on Verygoodlord have allowed Arnaud to embark on another project, more concrete this time: the making and production of shirts.
It is thus found on the finishes and cut shirts, who actually obey this article verygoodlord lighthouse on tips for choosing a shirt.
But this leg is also seen in the entire construction of the brand identity, the e-commerce site to the video presentations.
The e-commerce site
Good for the geek-commerce, I necessarily well analyzed the construction site that meets all good practices like: categories and products are clear with a strong visual identity to the proper immerse themselves in the atmosphere casual or formal.
Product Pages well as meet new kind of practice: Product features well detailed and illustrated so concise in terms of cuts and fabric collar and quick styling tips. It is not crushed by the weight of the reading knowing enough. It was also images of a relatively substantial size without the product sheets are provided too loaded.
We also find the leg of Arnaud, the same as the fixtures Verygoodlord: dynamic music with sequences that flow quickly but more than enough to highlight the expertise of the workshops.
Giotho is a reference to the artist Giotto di Bondone. The brand name is well chosen and can give more impressions to the brand:
– a family with Italian sounding footprint with a big emphasis on the concept of family Giotho
– more artistic sensibility in the sound and also the aesthetics the word, and that is precisely operated in “modern man and maintenance of the machine,” a manual supplied with the shirt including the layout echo the codes of classical literature.
2 Customer Experience
Besides a personal design of the shirt, Giotho put forward a lot of work on the universe and on customer service.
The idea is suddenly not necessarily drawn at the lowest prices with no customer service but to make just enough margin to offer a pleasant experience and to develop a sustainable business.
Arnaud has also a nice experience and the above regularly shared on Snapchat of Verygoodlord sequences Unboxing (unpacking of goods, there are hundreds of thousands of the top videos on YouTube).
You will find suddenly a canvas bag, and several smaller notices ranging from maintenance to drain (provided), all done in a pretty cardboard has the discrete striated texture.
2 Business Shirts Made
I have not had the opportunity to test the formal shirts: the proposed range is fairly standard and relies in particular on several types of neck or collar of French with covered placket (for they keep a nice outfit even no tie) or cutaway collar (where there is no real sense of having a button on legs).
Here’s a little recap for you there:
– Alma: cutaway collar and rounded cuffs
– Riva: French collar buttoned under legs
– Mash: Slim Fit cutaway collar
– Moss neck cutaway
Ii Shirts Casual: Test Oxford Shirt Opus
3 The casual shirts are a bit like the brand creator: with a slightly mischievous side that diverts the codes, but does it well.
I am the first to say that a striped shirt is necessarily formal, and on paper combine these patterns with apparent throat, chest pocket and a button-down collar is rather risky and can easily turn to the bad taste.
Yet this is what successful Giotho here playing one hand on the matter: so was the oxford (logic with this type of finish) that brings more consistency to these reasons. Moreover, these scratches are pretty thick stacks and a blue light enough to escape the formal register of pinstripes navy blue.
The buttons are not really for their horn, but still it was a nice horn effect that lends itself particularly well to register an oxford shirt buttoned at the neck, that’s the kind of detail often overlooked in this kind of shirts for men.
The challenge is precisely to offer the casual striped oxford, without it being too dark but also without falling into clear thick striped pajamas that would too.
The compromise has subsequently been well achieved on this model
Fittings attention with swallows rather discreet final on which the patterns are pretty well aligned.
It has French seams well tightened across the shirt. (With 6 point cm).
Unfortunately I have not really had the opportunity to test since the 36/37 size was too big for me and would rather me 35.
There are so many game at the neck once closed, especially the length of 36/37 does not at all casual wear outside the pants (which is possible for me at around 65cm max). It would be mobile in the state back in the pants with two buttons open but would pass next to a major interest of the shirt and the register in which it is supposed to bring.
In short, with my current size I can not yet judge the size of Giotho shirts, but this part will be updated soon as I have a size 35.
Given that we could not really show you the scope out of the pants, the proposed style with shirt tucked but with ultra casual pieces: the odds a little rock sage jacket goes well with the preppy side of the shirt, it is strengthens with raw denim jeans, suede leather belt Workshop Private (only complaint I find a little thick and you can see the blow through when wearing a light mesh over) and Jacques brogues and Demeter.
The belt would have benefited from being slightly thinner (but very hard to make leather suede time one side and wool on the other on a thin belt).
In addition to the perforated finishes, cognac color and brimming with the sole play much in the register gentleman farmer these shoes.
A2 jacket Pass is ideal with a shirt collar buttoned: it is quite casual and structured. Beware collar biker leather jackets with soft and drooping tongue that is not done at all to accompany a shirt
Here, as the shirt collar open or fully closed, it is in a consistent geometric logic.
Here as usual notes the test of Opus shirt Giotho.
Formal: 4/10 (not a shirt with the finishes and the cut is made to the formal style)
Casual: 8/10 (the style is always a little more dressed scratches but this variation in an oxford shirt buttoned collar is really successful)
risk taking: 2/10
Reports price / quality: 8/10 (I réajusterai depending on the cut of the shirt when I received my size)
In conclusion, I can only recommend for now this shirt in style, register and finishes.
For cons, the article will be updated to give you a final opinion on the cut as soon as the 35 available. (this is especially important for this kind of shirt that is worn outside the trousers).
In view of the overall quality, I’m not making this being no worries
It is available here for 79 euros.
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