Clarks

This season, in the shoe Department, there are more mod the suede and soles of crpe vaguely Recalling the famous Clarks. The current trend indeed shines the spotlight on the shoes of the en res Clark who, for more than a century and a half, put on the men, women and children frus of comfort and quality…

If at the end of year 2009, this kind of ankle boots we appears potentially d desirable (in d pit of their curious and finally little aesthetic tick cr pe sole), is that several g n ration of Clarks are pass by, we familiar with a grainy soles and design minimalist cut suede. In fact, since their creation in 1856, their success has never lied…

The origin of this flourishing society – who over time became a mod the like – is the Sheepskins tannery held by Cyrus Clark, located in the County of Somerset in England. This last might work correctly, James (the second I en re Clark) Decides to turn it into a factory of slippers. The Clark become partners and sell their first slipper in 1830. Little by little, their product is known for its quality, which allows the company to know a genuine boom.

In 1856, gr this arrival in the company of a machine sewing Singer facilitating the Assembly work, the Clarks shoe appears as we know today. More later, in 1893, desire of the son of James, William, to design comfortable shoes (says “health fuck”, c. –d. following the shape of the foot without forcing her), will allow the hatching of the flagship brand, become since iconic mod. The Clarks House becomes synonymous of quality and gained a very good reputation aupr s of the population.

Recovery by Alice, John and Roger Clark (the descendants of the founders), she is developing at the pace of technical revolutions intake are by the 20th if key, but also to the evolution of customs gr. Daring now veiling their ankle, women pl biscitent little bit mod indeed the brand. This latest decides then the d decline in female version: the sales volume explodes…

However, the successive arrival of the two world wars goes bad put the company, which will have to wait until the end of the conflict to be r establish. Isn’t that in 1950, gr the intervention of Nathan Clark, the company will begin a second phase of growth. After having served England in Egypt, the young man is, indeed, its p rip ties with an e t id you: d decline large-scale boots sold in the souks of Cairo and pl biscit by British officers.

Thus to develop the Desert Boots and incense are by the magazine Esquire, will know quickly a success s considerable and international. Steve McQueen the fact so endorsed (to never leave), while the young s branch of at that time – mods – the integrated rent their range.

A dozen years later, Clarks launches on the market a new mod the moccasin, the Wallabees, which became almost immediately a bestseller. At the same time, the company develops a line for children who, because of the comfort and the resistance of its products, quickly must appear.

Building on its success, the company began research, in order to maintain its leading position in the field of the shoe comfort. She is thus developing a new material, the thane polyur. It substitutes for VC pe of the soles, their conf rant more lg ret and CalArts.

The innovation sector remains in perp intellectual property covering (in order to stick with the times while maintaining the Clarks DNA), while the lines to expand and the aesthetic tick products evolves constantly. Moreover, the mark multiplies the creative collaborations, in order to inject regularly especially a good dose of modernity its mod headlights.

Part of a simple sheepskin, this family business lives since the 19th century real british success story, making p want ITA all Rockefeller in grass. Clarks is today the first global brand of shoes…

To conclude, we will not forget to note that because of their comfort and their l casualit elegant, the Clarks are undoubtedly part of the classics must tayer wardrobe, both male than female…

 

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