Delpozo comes to Miami and makes it big: with an own sales point in one new store to open in November located in Design District, “the District of the city both for shopping and gastronomic breaks and leisure”, according to Carmen Castiñeira, of the Department of communication of the Spanish firm. An enclave that has cared for the designer himself with all the details. But this is not the only step in its international expansion.
After the opening of his flagship on Madrid, Delpozo located its second boutique in Miami that accompany an entry into new channels online and physical as Opening Ceremony. The Spanish firm becomes the company created by Carol Lim and Humberto Leon in 2002 and which has positioned itself as a reference when looking for innovations in fashion. Delpozo will be in stores from Opening Ceremony of Ángeles, New York and London. A few weeks ago a development consistent with the plans that we discovered with more details from Delpozo.
The international expansion of Delpozo is strategically looking for the enclaves where may be consumers and which also put them at the forefront of the fashion brands. Hence their entrance to the Design District of Miami and its presence in stores like Opening Ceremony, net – Porter, Moda Operandi or Harvey Nichols, among many others scattered throughout the world (a total of twenty different points). Shops carrying on as trend creators in addition to as sales channels.
United States returns to the country chosen for landing outside Spain, as it was New York with its fashion week. “It is our first physical point of sale in the us so” It is a major breakthrough in the commercial brand strategy”, says Delpozo Carmen Castiñeira”.
Care for this second store boasted Josep Font “involved in the search and the design of all elements (decoration, furniture, design, light…)” just as in the shop in Madrid. Its spirit will be completely Delpozo”.
Ainhoa García, general director of Delpozo, in the press release sent to the media, says the following:
We are very pleased because in Delpozo commercial development accompanies creative. In less than a year, the House has fulfilled all the international objectives set by its commercial strategy. Thanks to the trust placed in us by department stores and concept stores of first level, we are introducing the signature in key territories. Now the aim is to consolidate our presence through points of sale.